1. What is "why"?

"Why" refers to the deeper purpose, passion, or motivation that drives an individual's actions, decisions, and goals. It is the underlying reason behind what we do and the impact we seek to make. It goes beyond simply earning a wage or achieving career success.

2. Why is finding your "why" important?

a) Alignment: When you discover your "why," you gain clarity on your values, beliefs, and what truly matters to you. This alignment helps you make decisions and take actions that are consistent with your core principles, leading to greater satisfaction and fulfilment in your role as a manager.

b) Motivation: Understanding your "why" provides a source of intrinsic motivation. It fuels your drive to excel, overcome challenges, and persevere during tough times. Your "why" becomes the driving force that pushes you forward, even when faced with obstacles.

c) Authenticity: Finding your "why" allows you to lead authentically. When you align your actions and decisions with your core purpose, you inspire others and build genuine connections. Authentic leadership fosters trust, loyalty, and a positive work culture.

d) Resilience: Knowing your "why" gives you resilience in the face of adversity. It provides a solid foundation and a sense of purpose that helps you stay focused and bounce back from setbacks. When challenges arise, your "why" serves as a reminder of the greater meaning behind your work.

e) Meaningful Impact: Your "why" guides you in creating meaningful impact in your role as a manager. By understanding the purpose behind your work, you can inspire and empower your team, fostering a sense of purpose and engagement among your employees. This ultimately leads to higher productivity, job satisfaction, and overall success.

Encouraging new managers to find their "why" is a powerful coaching approach that allows them to connect with their deeper purpose and unlock their full potential. By understanding their "why," they can lead with authenticity, passion, and a clear sense of direction, driving both personal and professional growth.